Marketing & Branding

Colour me confident - Brand Colours

Colour Me Confident: How to Choose the Perfect Brand Colours.

Here we explore the crucial role of colour in shaping a brand’s identity and customer perception. It introduces the five-factor framework, linking specific colours to brand personalities, and highlights the impact of audience demographics and cultural backgrounds. The context in which a brand operates is also considered. Ultimately, it emphasises that selecting the right brand colours is a strategic decision that can leave a lasting impression and contribute to business success.

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