Here we explore the crucial role of colour in shaping a brand’s identity and customer perception. It introduces the five-factor framework, linking specific colours to brand personalities, and highlights the impact of audience demographics and cultural backgrounds. The context in which a brand operates is also considered. Ultimately, it emphasises that selecting the right brand colours is a strategic decision that can leave a lasting impression and contribute to business success.

In today’s fierce business world, standing out from the herd is more crucial than ever. If you want to rise above the competition, the last thing you should do is mimic their marketing strategies. In this article, we’ll drive home the point that copying your competitors’ marketing is a surefire way to blend in with …

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