Colour me confident - Brand Colours

Colour Me Confident: How to Choose the Perfect Brand Colours.

Here we explore the crucial role of colour in shaping a brand’s identity and customer perception. It introduces the five-factor framework, linking specific colours to brand personalities, and highlights the impact of audience demographics and cultural backgrounds. The context in which a brand operates is also considered. Ultimately, it emphasises that selecting the right brand colours is a strategic decision that can leave a lasting impression and contribute to business success.

Designing for Success: Create Flyers That Get Results.

As a professional graphic designer, I know first hand how important effective marketing is for your business’s success. One of the most affordable and accessible marketing tools at your disposal is the humble flyer. When well designed, a flyer can grab your potential customers’ attention and convey your message in a memorable way. In this …

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